The Attention-driven Business (1)

Every business is the same in some respect; they need a steady supply of clients to flourish. And once they’ve got the customers, they still need to keep them for a sustainable business growth. This requires some form of drawing the attention of the prospective buyers, and also keeping the attention of already established buyers. We all are in what I chose to call attention business. In other words, the cash flowing into your business presently is in direct proportion to the quality of attention you are generating from the market place per time. In today’s business environment, attention is money; big money! What most businesses are competing for day in, day out is nothing but attention. And those who know how to engender enough of it smile to the bank. Basically, attentions come from what and how you are communicating to your target market, and the quality of what you are getting in return from them. But it requires skill and creativity for you to keep expanding your scope of attention-sphere. The higher the numbers of those you have in the sphere, the stronger your business strength and position. Let’s look at this subject from this angle: those we celebrate in our society are people that have uncommon attention from the media and from the public than an average person on the street or within that locality. In the same way, to run a celebrated business, it has to get unusual attention in the marketplace different from those of the competition. It is only then that you can enjoy the market blessings. And the question would be how we do that amid massive chorus of sturdy competitors? Generating attention in marketplace One principal way I have discovered that an outfit could use to stimulate attention is by increasing its level of visibility. In the world of business, visibility is everything. It is the business that people see and hear often that they are drawn to. Visibility of any kind is suggestive; it creates a sort of subtle prompting, and sometimes a reminder whenever we think of using a variety of service-product that falls within that category. Great businesses understand this secret and they are taking advantage of it daily. It is the duty of every business executive to make their product-service centre of attention in that segment of the market. Great businesses don’t just make noise; they make news by every slightest opportunity they may have or can create. They are on the lips of people, both customers and prospective customers, whose loyalty would be guaranteed with time. I have come to the awareness that effective marketing is everything you do to attract and keep customers in your business. And it is a combination of logic (and sometimes intuition), and connecting them to synchronize with emotion of the buyer at all times. To realize this, one must make conscious effort to remain where their product-service must been seen at all times, tactically using every available cost effective marketing means. Visibility builds credibility and increases ‘preferability’ and profitability. With consistent visibility, you can be the one everyone is talking about and sooner you become the one they enjoy doing business with. For instance, constant exposures through the media, press release, and PR involvement have the capacity to drastically reposition your business. Please make conscious effort to cultivate the craft. Your product-services don’t necessarily have to be the best; just tilt it at an angle where you’d always be seen as the best. After all, the observer’s perception is his reality. It is a business myth to believe that good product sells itself. How would people buy what they know little or nothing about? Always keep it to heart that your business abilities and potentials are not as important as your visibility. It’s what people see that they feel, think, believe, support and profess. Great businesses generate discussion amongst people and groups. Visibility gives you access to people’s attention. Of course, we naturally move towards whatever we focus our gaze or attention on. Think about it. Are your business ideas strong enough? Take them to the media, and better still, create your own media. The present channel of marketing via internet has simplified a lot of things. Don’t just be left out. Adopt every method possible to be constantly heard and seen. Announce yourself until the market starts announcing you.